Latest posts

Latest posts

  • Marketing	Strategies	That  Drive	Engagement	in  Convenience Stores
    Marketing Strategies That Drive Engagement in Convenience Stores

    The effects of the pandemic are still being felt today, especially with regards to changes in customer behaviour, which have undergone an epic transformation like perhaps never before in history. For this reason, it is increasingly important to offer options that make the shopping experience faster and more positive, from online orders or pre-orders to loyalty programs that encourage customers to look at c-stores in a new light.

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  • Convenience Stores and Tech: a good match
    Convenience Stores and Tech: a good match

    2023 will be the year of technology for convenience stores, with the aim to increase speed, efficiency and accuracy for customers. Customers expect technology, but increasingly, so do employees. The idea is to provide employees with technologies which makes work easier and, at the same time, provides a better buying experience to customers,  like scanners to self-checkout and apps. All this helps to garantee speed and efficiency which, at the end, could bring to a better customer loyalty.

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  • The 10 Best Christmas Gifts of 2022 For Everyone on Your List
    The 10 Best Christmas Gifts of 2022 For Everyone on Your List

    One of the best parts of the Christmas season is the process of figuring out what gifts you want to buy for your loved ones. While it can be fun, sometimes it can be challenging!

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  • Xmas Shopping: How to Capture consumer’s attention
    Xmas Shopping: How to Capture consumer’s attention

    While shoppers may be willing to spend more at Christmas, the competition for that seasonal purchases is great, so having efficient merchandising strategies can be a good way to draw people into making bigger purchases.

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  • Top 7 Ways to Build Brand Loyalty
    Top 7 Ways to Build Brand Loyalty

    We as MC Group work to provide the best customer experience when coming in our storesWe developed a native app for a Loyalty Reward Program, with all our distributors we share our technology and best practice in order to accompain our partners to achieve the best performance in their convenience stores.

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  • The 5 Key Benefits of Effective Buying
    The 5 Key Benefits of Effective Buying

    By making just small changes in our approach to buying, we can expect to see significant value and benefits also in terms of sales. For a company, a significant increase in profit, greater competitive advantage and higher brand value can be achieved through a modernized and more strategic approach to buying. To realize these benefits though, it is imperative that the company follows the best practice procurement approach; it is not enough to simply buy or negotiate a little better, it must...

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