The variety store industry, also known as general merchandise stores, is experiencing continuous growth due to its...
The variety store industry, also known as general merchandise stores, is experiencing continuous growth due to its wide range of products that cater to consumer needs. However, behind the scenes, there is another critical aspect that contributes to the success of these stores: business-to-business (B2B) relationships. In this article, we will explore the crucial role of B2B relationships in the context of variety stores and how they influence the industry.